About refining

Don't stop yourself before you start.

I had my "why". And that was enough for me to try.

But I didn't have a vision for this blog when I launched just over six months ago. I've been testing this whole time.

What's my message?  

What's my writing style?  

Who's my audience? 

What's the best time of day to send? 

What's the best day of the week to send? 

What's sustainable moving forward?

I've learned a lot along the way. 

For one, consistency has proven to be enough to survive (50% of unique readers open this email vs. industry standards of 20%). Actually, it's been enough to grow (80% more readers since June 2016). But I don't just want growth. I want impact.

I want to build a community that empowers you to thrive. Not just inspiration. Or motivation. I want to see application. I want to see shared stories of success.

I want to see this group of seekers, leaders and influencers come to life. Here.

So, I'm back to the kitchen. And I'm cooking up a new format for this weekly email moving forward. Same food. New recipe.

In the meantime, just remember: Don't be afraid to build the plane as you fly. It's okay to shoot first, then aim. Sometimes it's only important that you try.

P.S. 

We're in London this week for another live event with Welcome to Yourself. This vision last November quickly turned into our first event in New York in December. Then D.C. in January. Now, we're here in London for two events (one with General Assembly) this February. I can't say I know exactly where this is going next. I'm just grateful for all those who have helped along the way.

If you'd like to learn more, and/or bring this live event to your city/company please feel free to connect. And if you're still wondering what it's all about, there are some helpful testimonials at the bottom of my page.